• Advertise
  • Customer Support
  • Find a Retailer
  • eMagazine
SUBSCRIBE
IRISH COUNTRY MAGAZINE
  • Inside the issue
  • Irish Made
    • Irish Made Awards
  • Style
  • Food
  • Sustainability
  • Beauty
    • BIAB Nails
    • Hair
    • Makeup
    • Christmas
    • Interiors
    • Health & Fitness
    • Skincare
  • Win
  • Health
  • More
    • Walk in her Shoes
    • Gift
    • Culture
    • The Invisible Struggle
    • Weddings
    • Family
    • Gardening
    • Travel
  • Customer Support
No Result
View All Result
IRISH COUNTRY MAGAZINE
  • Inside the issue
  • Irish Made
    • Irish Made Awards
  • Style
  • Food
  • Sustainability
  • Beauty
    • BIAB Nails
    • Hair
    • Makeup
    • Christmas
    • Interiors
    • Health & Fitness
    • Skincare
  • Win
  • Health
  • More
    • Walk in her Shoes
    • Gift
    • Culture
    • The Invisible Struggle
    • Weddings
    • Family
    • Gardening
    • Travel
  • Customer Support
No Result
View All Result
Irish Country Magazine
No Result
View All Result

Penneys rolls out measures to make shopping more autism-friendly

Saoirse Hanley by Saoirse Hanley
November 10, 2021
A A

Penneys teams up with AsIAm to introduce autism-friendly shopping across Irish stores

For anyone who has issues with noise and lights, or anyone with autism, shopping can be overwhelming. Between crowds, bright lights, the sound of tills, or loud music, it isn’t always an easy space to be in. Penneys have partnered with AsIAm to create measures to make shopping in their 36 Irish stores more inclusive.

ADVERTISEMENT

Every Sunday, starting from 14 November, autistic people and those close to them can visit Penneys stores during the Sensory Friendly Shopping Hour. This is the first hour of store opening, with measures in place to create a calmer atmosphere.

These measures include noise reduction across the store. This means silencing tills and in-store announcements and turning off music. Plus, additional assistance and support will be available from staff trained by AsIAm. This training will be delivered through a custom-built Autism Awareness e-learning module, which will be hosted on Penneys’ digital learning platform.

Outside of the sensory hour, customers can visit their store page and through visual and audio aids, prepare themselves for the sights and sounds they may experience.  This also includes a visual guide called My Trip to Penneys. Customers will also be able to easily access these online supports through QR codes placed in-store.

These new measures are a positive move towards a more inclusive shopping experience. Everyone’s needs are different, and by making these changes, Penneys ensures many of their shopper’s different needs are met.

READ MORE

documentary
Culture

Brilliant Irish documentaries to put on your must-watch list

July 2, 2025
open letter natasha o'brien
Culture

“The Time is Now” – An open letter by Natasha O’Brien

June 25, 2025
hyrox
Health & Fitness

Hyrox: Everything you need to know about the popular fitness trend

June 24, 2025
Irish jockey Rachael Blackmore, as you’ve never seen her before
Featured

Irish jockey Rachael Blackmore, as you’ve never seen her before

June 27, 2025
Embrace the fine weather with these refreshing summer cocktails and mocktails
Drink

Embrace the fine weather with these refreshing summer cocktails and mocktails

June 19, 2025
june event guide
Culture

June Event Guide: Here’s what’s happening around the country

June 17, 2025
Load More
ADVERTISEMENT
IRISH COUNTRY MAGAZINE

© 2022 Irish Country Magazine

IRISH COUNTRY MAGAZINE

  • Terms of service
  • Privacy statement
  • Advertise
  • eMagazine
  • Download gift card
  • Customer Support
  • Cookie Settings
  • Find a Retailer

Follow Us

  • Inside the issue
  • Irish Made
    • Irish Made Awards
  • Style
  • Food
  • Sustainability
  • Beauty
    • BIAB Nails
    • Hair
    • Makeup
    • Christmas
    • Interiors
    • Health & Fitness
    • Skincare
  • Win
  • Health
  • More
    • Walk in her Shoes
    • Gift
    • Culture
    • The Invisible Struggle
    • Weddings
    • Family
    • Gardening
    • Travel
  • Customer Support
SUBSCRIBE
No Result
View All Result

© 2022 Irish Country Magazine