The Irish Made Awards are back for 2021!

We are thrilled to announce that the Irish Made Awards by Irish Country Magazine are back for their fifth year. After a record-breaking year last year, we are thrilled to be welcoming Irish businesses back to showcase their talent, tenacity and innovation for the Irish Made Awards 2021. And this year is bigger than ever before, so make sure to get your entry in before the deadline date of June 7 2021.

The Irish Made Awards 2021 will open for entries on April 20, 2021.

With the unprecedented challenges of Covid-19 continuing to challenge business-owners 12 months on, it’s so important to shine a light on the talented makers, creators, craftspeople and producers across the island of Ireland. Shoppers and consumers are more aware than ever of buying Irish and supporting local, and we are thrilled to be able to highlight so many brilliant Irish brands through the Irish Made Awards 2021.

Is your business/product eligible for the Irish Made Awards?

Are you creating a beautiful product in Ireland? If yes, we want to hear from you. Whether you’re a sole trader or an SME selling locally or exporting internationally, we encourage you to enter your company when the Awards launch in April. The awards are open to businesses in the following categories, and an expert panel of judges will have the hard task of narrowing down and scoring the finalists in each category, which will then go to a live vote on irishcountrymagazine.ie in August. Please note: the product/s entered must be made on the island of Ireland, with details of manufacturing made clear in your entry pitch.

10 Categories:

  • Fashion
  • Accessories
  • Jewellery
  • Textiles
  • Home
  • Gift
  • Furniture
  • Food
  • Drink
  • Beauty
The Prize:
  • The Overall Winner will receive an advertising package from Irish Country Magazine worth €6,000; automatic participation in Design & Craft Council Ireland’s Design Ireland B2B programmes and supports, DCCI e-commerce bootcamp and one-to-one mentoring, valued at €5,000; and membership of Guaranteed Irish for one year and a mentoring session, valued at €5,000.
  • All category winners and runners-up will feature in a special edition of Irish Country Magazine in October.
How to enter:

To enter, send us a pitch telling us why your company and product should win, ensuring to include the points listed below. Email your entry to irishmade@irishcountrymagazine.ie by midnight on Monday 7 June, 2021.

Your entry should be no longer than 300 words and must include two high-resolution images (see FAQs for photography guidelines). Please include the following details:

  • Description of the product/s, including which category you are entering.
  • Brief description of how and where they are made.
  • Price range.
  • Where it’s available to buy.
  • Website.
  • Contact details.
  • Please note: The product/s entered must be made on the island of Ireland, with details of manufacturing made clear in your pitch.
  • For a full list of FAQs and guidelines please visit our FAQs page.

The Irish Made Awards are proudly supported by Guaranteed Irish and the Design & Crafts Council Ireland

Launching the 5th annual ‘Irish Made Awards’; Brian McGee – Development Director at the Design & Crafts Council Ireland, Klara Heron – Editor of Irish Country Magazine and Bríd O’Connell – CEO of Guaranteed Irish Philip Doyle

Brian McGee, Market Development Director at Design & Crafts Council Ireland and co-sponsor of the Irish Made Awards 2021 said:

“As a long-time sponsor of the Irish Made Awards, Design and Crafts Council Ireland is once again encouraging all makers to enter. The competition is tough, but so many exceptional designer-makers have come through each year to win a prize. During the Pandemic, the Irish consumer has shown amazing support for all things ‘Made Local’,  and so many of  our talented makers have used this time wisely, researching and developing new products and enhancing their websites. So we are extremely excited to see the new and creative ideas emerging from such a tough year. Taking part in the awards provides publicity and recognition for the great work done by makers in villages and towns all over Ireland.”

Guaranteed Irish is the co-sponsor of the Irish Made Awards 2021, CEO Bríd O’Connell commented:

“This year presents us with a unique opportunity to reinforce the behavioural changes of Irish consumers, who are now consciously buying Irish goods to support local as a result of the pandemic and now Brexit. Never before has the importance and indeed the economic value of buying Irish been so prevalent. The shift of consumer attitudes and behaviours towards buying Irish has become a lifestyle choice, just like our focus on sustainability. The pandemic has forced us to see the difference that buying Irish can make to a person’s livelihood first-hand. Guaranteed Irish is calling on all Irish retailers to stock at least one Irish producer from craft and textiles to lifestyle and beauty. We all want to support local, but we also need to support Irish, there is a difference. By being mindful of this, we are keeping the money in the local economy while championing our local producers.”

 

Judging process:

All entries will be judged by our panel of experts and scored across fields such as product quality, branding, digital and more. Scores will be collated and finalists chosen, which will then go to a public vote on irishcountrymagazine.ie. Finalists will be revealed inside Irish Country Magazine and online in August, and winners announced in October 2021.

A huge thank you to our esteemed panel of industry leaders and experts, who will have the tough decision of judging all of the entries. So far, joining us as judges for 2021 are:

o   Klara Heron, Editor, Irish Country Magazine

o   Brian McGee, Market Development Director at the Design & Crafts Council Ireland

o   Bríd O’Connell, CEO Guaranteed Irish

o   Eddie Shanahan – Branding & Retail Consultant

o   Russell James Alford & Patrick Hanlon – GastroGays.com

o   Ruth O’Connor – Fashion Editor

o   Sonia Deasy, Founder of Pestle & Mortar

o   Anna Daly – TV presenter & Founder of Little Bliss

o   Chupi – Jewellery Designer

o   Róisín Healy, Deputy Editor, Irish Country Magazine

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Terms & conditions: No pitch which could, in the promoter’s view, be considered to be offensive, defamatory or plagiarised will be accepted or entered. The honourees will be chosen by a judging panel, the decision of the panel will be final and no correspondence will be entered into. Companies nominated may be required to submit further details as part of the judges’ consideration of their nomination.