New research shows a staggering amount of our population want to combine work and travel
Do you feel hamstrung by the limitations of your work holidays? Do you long for more than two weeks in the summer and a handful of days at Christmas and Easter?
If so, you’re one of a growing number of people in Ireland who are embracing the remote elements of their jobs in order to see the world.
Irish travellers are embracing a new era of exploration, driven by a desire for sun-soaked beach holidays, flexible workcations, and authentic experiences off the beaten path.
New research from bunq, Europe’s second-largest neobank, highlights that 56% of Irish consumers prefer beach destinations, while a massive 85% are eager to combine work and jet-setting, reflecting a new growing trend toward work-life balance. The study also reveals a rising interest in unique and undiscovered destinations, as travellers seek more meaningful and personalised journeys.
The impact of remote work on travel
The rise of remote and hybrid work is significantly influencing travel behaviour. According to the research, 55% have some flexibility in their work arrangements, opening new possibilities for travel. A substantial 61% of Irish workers have already taken advantage of remote work by working from a location other than home, and 52% have embraced the trend of “workcations” – blending work with vacation.
Interest in workcations is particularly high, with 85% of respondents expressing a desire to take them, whether in Ireland or abroad. However, barriers such as employer policies and cost remain significant obstacles.
Staycations and budgeting trends
Staycations continue to be a popular option for Irish consumers, with more than half taking them occasionally. The convenience and cost savings associated with staying closer to home are the main drivers of this trend.
Budgeting plays a crucial role in travel planning, with 45% of people setting aside a specific fund for their trips and a third relying on their savings. The rising cost of living is also influencing travel decisions, with 39% of respondents choosing cheaper destinations as a result.
Sustainability and safety in travel planning
Sustainability is becoming increasingly important for Irish travellers, with 29% considering it a key factor in their travel planning. Common eco-friendly practices include using public transportation and reducing plastic use during trips.
Safety is another priority, with most travellers purchasing travel insurance at least sometimes. Key safety measures include researching destinations and keeping valuables secure.
Future travel trends
Looking to the future, half of the respondents anticipate traveling more frequently, with many citing the flexibility of remote work as a factor. However, the cost of living remains a concern, pushing many to opt for more affordable travel options.
