Iconic car brand MINI is supporting measures in sustainability, social diversity and innovation
MINI Ireland is showing some big love for great causes. As part of its new vision, MINI is supporting measures focused on sustainability, social diversity and innovation, with partners such as Dogs Trust and HUH Clothing.
Ever since the brand was born in 1959, MINI has been all about doing more with less and finding the most creative ways to use space. #BIGLove is MINI’s way to empower and inspire people to act in a loving and positive way towards each other and the planet.
This involves MINI facing up to the current challenges in the areas of mobility, energy economy and climate protection with independent solutions for the driving of tomorrow. MINI is pursuing the strategic sustainability goals of the BMW Group by consistently reducing CO2 emissions over the entire value chain.
Get to know: HUH Clothing
How’s Ur Head Clothing (HUH) is a social enterprise that provides quality Irish produced clothing, whilst also raising money and awareness for mental health charities. Based in County Meath, founder Mark Donnelly donates 10% of every sale to mental health organisations. He has been working with MINI Ireland over the past few months collaborating on projects that further his message.
MINI teamed up with HUH to provide random acts of kindness with gift boxes packed with free HUH clothing and MINI merchandise in random locations to delight and surprise those who found them. The whole idea behind the random acts is to spread mental health
awareness whilst communicating the message that the people discovering the boxes are loved, worthy and that their mental health matters.
Mark has also taken to the road in the distinguished HUH x MINI Cooper S to interview a few familiar faces for MINI Mental Health Moments Vlog series.
Dogs Trust Partnership
In another initiative rooted in care, last year MINI partnered with Dogs Trust on a mission to help dogs travel happier and safer across the nation by becoming the first officially dog-friendly Irish car retailer by 2023. MINI retailers across Ireland have accepted the challenge of becoming “truly dog friendly” by completing a Dogs Trust-approved training course.
Julie Bothwell, Head of Sales and marketing MINI Ireland said: ““With more dogs in families now than ever before, we want to help make sure they travel safely and enjoy the ride. It’s just as important to us that our four-legged customers love being in a MINI as much as the drivers do and we have had a lot of fun letting dogs of all shapes and sizes put our cars through the ultimate tail-wagging tests.”
While all Irish MINI retailers will be welcoming dogs through the doors with important doggy equipment such as bowls and mats, MINI will also be working with Dogs Trust canine behaviour experts to educate consumers on best practice for happy dog car journeys.
“As our partnership continues we are really looking forward to working with Dogs Trust to help us support our MINI and dog-loving customers across the car buying and ownership journey, as we strive to become Ireland’s first officially dog-friendly car retailer,” Julie says.
MINI in Ireland
Today, MINI has a large range of vehicles suited for motorists of Ireland from the classic 3-door and 5-door MINI Cooper, along with pure battery MINI Electric. The MINI Clubman and MINI Countryman meanwhile provide more space and convenience for those that might have families or pets. And starting as early as 2023, MINI is presenting a new generation of all-electric models. Two of the models developed from the ground up for pure electric mobility, an exciting time for the brand.
Click to MINI.ie for more.
