These washed linen bedsheets keep selling out - here's why

Linen bedsheets are popular with the Instagram set for the covetable softness and lived-in look

*H&M washed linen bedsheets (€99, coming soon)*

We’ve all double-tapped the picture — sunlight streaming in the window, a cup of coffee on the bedside locker, and tastefully crumpled bedsheets, all the signs of a lovely lie-in. Interiors accounts on Instagram tend to be the first port of call for design inspiration these days, not least when it comes to choosing what to sleep in.

Washed linen bedsheets are becoming increasingly popular. Not only are the natural tones and lived-in texture ideal for that wholesome aesthetic, linen softens with every wash and also has impressive eco-credentials. Linen is produced from flax, which only needs rainwater to grow, making it one of the most sustainable materials on the planet. It can grow without chemicals and is fully biodegradable.

We tend to associate linen with summer clothes, as the fabric is cooling and breathable. But it’s actually a brilliant option to sleep in too. Linen is naturally anti-bacterial and hypoallergenic, and it dries quickly. It’s also more durable than cotton. And yes, cotton bedding is more readily available, at a range of price points, and can be quite luxurious. The environmental downsides are starting to make consumers think twice about the fabric, and we’re also moving away from patterns and designs in favour of more raw, natural textures.

So expect to see more and more linen sheets becoming available. H&M’s washed linen bed sheets sell out again and again. When in stock, they are available in soothing tones of stone, grey, white and rose and petrol shades for a more atmospheric and romantic look. Why so popular? At €99 for a double duvet set, it is the lowest RRP for washed linen sheets we have come across. And if you’re investing in linen sheets, make sure to go for 100% linen rather than any sort of blend, which won’t have the same potential for softness.

So while you wait for H&M to restock, here are some other brands to consider.