The Irish language show is on a mission to revolutionise our approach to our wardrobes and reduce, reuse and recycle our impulse buys
Éadaí SOS presenters Caoimhe Ní Chathail and Proinsias Ó Coinn are back to advocate for a shift in attitude when it comes to our closets. Each episode spotlights a devotee of fast fashion with a wardrobe full of impulse buys and a disregard for their environmental impact.
The show enlists a team of experts to support and guide the participants through their transformative journey. These include fashion psychologist Dr Dion Terrelonge, seamstress Bronagh Crothers and stylist Moya Doogan.
Among those profiled are Grace McDonald, a Belfast childcare worker hooked on online shopping, Maedhbh Nic Aindreasa, a schoolteacher from Crumlin, Co Antrim addicted to acquiring new clothing, Dónall Breathnach from Cobh, Co Cork, who revels in his lavish shopping sprees, and Dublin-based air hostess Emma Ní Chonaill, who boasts the most extensive clothing collection ever encountered by the team.
The clothing challenge
Each episode commences with Caoimhe paying a visit to the home of one of the self-professed shopaholics, where the extent of the issue becomes glaringly evident.
To help curb their tendencies, Caoimhe and her team take possession of their garments, leaving the contributors with just 15 clothing items for a two-week period. To make matters even more challenging, they are subjected to a shopping embargo.
The wardrobe makeover
Proinsias then conducts a clothing audit, offering a sobering glimpse into the severity of the problem. He also reveals startling statistics about the infrequency with which many garments are worn – some never even seeing the light of day. Valuable advice is also provided on how to breathe new life into clothing to create fresh and stylish outfits.
With the guidance of Caoimhe and Proinsias, can the contributors transform their habits? What will they do with their clothing once they’ve been confronted with the startling truth?
Éadaí SOS was filmed on location in Belfast, Cork and Dublin and the second series will air on Wednesdays from 29 November at 8.30pm. You can catch up on the first series here.