Most of us are fascinated by the advancements in beauty aesthetics – here’s what we can expect to see this year
We are big fans of positive ageing but we also know that that looks different for everyone.
Healthy eating, plenty of water and daily exercise are vital for us all but there’s no one-size-fits-all route to beauty or wellbeing that can keep everyone happy.
Once something to be done covertly, or even under the guise of another procedure, facial aesthetic treatments or cosmetic surgery – be it Botox, liposuction, filler, chemical peels or facial reconstruction – is now very firmly part of our mainstream culture.
And with news circulating this week that a recent Golden Globe winner got a $40,000 stem cell facelift voucher in her gift bag, it’s fair to say that being open and honest about what treatments you’re getting is also starting to become the norm!
But, if you’ve been mulling over whether to get a ‘tweakment’, it’s important to do your research. What should your first step be? Is Botox still recommended? Or are there less invasive but more effective treatments that get the job done with minimal changes to your natural look?
Here’s what the experts at Allergan Aesthetics UK have to say about the trends they’re seeing emerge for 2025:
Laser and Light Treatments
“Laser and light treatments are an area that I see expanding in 2025. These are an excellent option to reduce some of the blemishes, pigmentation, fine lines, and little blood vessels that can accumulate overtime due to sun damage. It’s lovely to refresh and repair the skin rather than camouflage it.” Dr Eithne Brenner – Aesthetic Doctor and Clinical Trainer
Dermal Lip Filler
“Dermal filler lip treatments will continue to be popular but there will be more focus from consumers and medical professionals on the need to utilize softer dermal fillers such as Juvéderm Volbella for a more natural result.” Dr Rashpal Singh – Allergan KOL and trainer for medical professionals
Collagen Banking
“Patients are increasingly thinking about collagen banking as a key outcome for their treatments. I often say to my patients that collagen banking is not like a savings account with a steady balance; it’s more like a current account with the balance gradually decreasing, and collagen stimulator treatments help to top up your current account to counteract the effects of ageing or the environment. HArmonyCA is a popular choice for this, as it helps sustain collagen stimulation for 12 to 18 months following the initial administration.” Dr Martin Nimmo – Cosmetic Doctor & Founder and Clinical Director of The Nimmo Clinic
Trends in Dentistry and overlap with Aesthetics
“There is high interest amongst the public to undergo dental corrections with things like Invisalign, whitening or bonding; but patients often neglect to consider the frame for their new smile and the importance of this. If you have a loss of lip volume, a downturned mouth, or volume loss within the chin, it may not set your smile in the best context. Aesthetic interventions can help to make the perioral region look as good as possible to show a smile in its best light. I would always advise on dentists that have a specific skill set to understand patients’ holistic needs, as well as the training to perform these non-surgical treatments in a safe and sterile environment.” Dr Martin Nimmo – Cosmetic Doctor & Founder and Clinical Director of The Nimmo Clinic
Rise in seeking high-standard Qualified Practitioners
“As we move into 2025, the aesthetics industry is undergoing significant change, driven by consumer expectations and advancements in technology. However, one pressing issue is the exponential rise of unqualified non-medical providers, who prioritise their financial pursuit over understanding patient safety and outcomes. Increasingly, I see patients recognising the risks associated with these providers and seeking better, more ethical care from qualified professionals who uphold the highest standards.” Dr Jonquille Chantrey – Global Thought Leader, Surgeon and Beauty Scientist
Male Aesthetics
“Men are becoming more empowered to seek aesthetic treatments. I’m seeing an increase in all generations and demographics and a massive up-tick in millennial male patients. Previously, it was more about lower face and jawline and masculinity, and that’s still a big thing, but I feel the trend is really moving towards more holistic treatment, including targeting the area around the eyes, because that’s where you first notice age-related changes.” Mr James Olding – Senior Resident Maxillofacial Surgery and Cosmetic Physician
