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The 90s beauty trends making a comeback this year

Claire Murrihy by Claire Murrihy
April 4, 2023
A A
90s

Love them or hate them, the 90s have circled back in a big way

If you grew up in the 1990s, you’ll know that it was quite a time to be alive. Friends was the biggest show on TV, the Spice Girls ruled the charts, Britney Spears and Justin Timberlake were a couple and we were all Team Pacey while watching Dawson’s Creek every week.

Yes, it’s that long ago.

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But just like Friends and Dawson’s Creek finding new audiences on Netflix, there are other parts of the 90s that are making a comeback too – namely, beauty trends.

Here are a few that could be worth revisiting:

Skincare

The 90s were all about gorgeous, dewy skin: think Kate Moss’s fresh face dominating runways and billboards all around the world.

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However, if going totally bare-faced isn’t for you, there are some great products that will give you that cleansed, bright complexion without the worry that you look too pale or washed out.

Sculpted by Aimee’s Beauty Base is an all-in-one moisturising primer + SPF that preps, protects and perfects in one easy application. This multitasking wonder comes in three versions – Original, Pearl and Protect – so you can find the finish that works for you. For a bit more coverage, Tint and Glow is a multitasking tinted moisturiser and SPF formulation with skin-boosting ingredients for a natural radiant ‘no makeup’ look in seconds.

Pic: Instagram/sculptedbyaimee

Makeup

While we’re quietly confident that the pencil-thin eyebrow is gone for good, we are welcoming back other more wearable 90s makeup trends like chocolate-toned eyes and the classic nude lip.

A brown eye look is universally complimentary and if you want to recreate it, Up Cosmetics has two products that will work brilliantly. Brownie 5-Second Eyes is the cream shadow of dreams. This highly-pigmented fool-proof shadow is a deep chocolate brown with a subtle shimmer. Swipe across the lid with a fingertip or fluffy brush, blending upwards and slightly outwards to the corner of the eye for a simple modern look.

For a perfect ’90s pout, Perfect Nude Lipstick from the Irish brand will deliver the look you want. A beautiful satin-finish, beige-nude, it is buildable, moisturising, and comfortable for all-day wear.

Pic: Up Cosmetics

Hair

We were slightly devastated when Jennifer Aniston recently called the ‘Rachel’ haircut ‘the ugliest haircut’ she’s ever seen. However, while that was undoubtedly the most famous haircut of that era, the other major trend was for volume, height and more volume.

And it has been creeping slowly back into fashion over the last six months. To get that big hair look beloved of the 90s supermodels, you’ll need a multi-tasking tool to give you that ‘just out of the salon’ look.

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The Dyson Airwrap multi-styler is ideal for giving powerful volume and lift while smoothing away any frizz or flyaway hairs that may interfere with your flawless 90s do.

Pic: Instagram/ifoundheressencerare

And the trend we’re not quite sure should come back…

Butterfly embellishments were big in the 90s. They adorned shoes, bags, clothing and the clips tying back the hair of most popstars of the era. They appear to be making a comeback on the high street for spring/summer 2023. But while we encourage the next generation to make up their own minds about them, for those of us who experienced the 90s the first time round, we’re content to leave butterfly accessories in the past with our platform shoes, panstick and low-rise jeans.

Pic: Instagram/style_canada

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