Alex Steinherr x Primark: Tried and tested

Here are the must-haves we have trialed from the super affordable skincare range, available in Penneys stores. 

Beauty guru Alex Steinherr created a skincare range for Penneys that is in stores now, and we have been loving the products so far. The 20 product range is divided into five collections; Maximum Moisture, Plump & Glow, Sleep Spa, Pollution Solution and Pore Balance. We always thought it was worth investing in great quality skincare, but Alex has achieved the actual dream – effective, affordable, gorgeous products. We sat down with Alex to talk about creating the range and her skincare rules.

Here are the products we can’t get enough of:

Maximum Moisture Collection

Supreme Sheet Mask €4

The Supreme Sheet Mask gives a powerful hydration surge and immediate skin barrier support. Loaded with glycerin, amino acid, lotus flower extract, its innovative texture holds the essence 12 times better than a regular fibre mask.

Alex says“Now you really can make your skin look better in just 10 minutes – this is the ultimate skin makeover!”

ICM says: “We brought this with us on a long plane journey and it completely eliminated that dry, crepe-paper feeling we usually get when flying. This is intensely nourishing and refreshing for the skin. This is the hero product of the range!”

Pore Balance Collection

Low-pH Sulphate Free Cleanser, €5

Formulated with Salicylic acid and Raspberry leaf extract, this low pH gel cleanser respect skin’s balance and clears makeup and impurities without stripping. It’s ideal for normal, combination, oily and acne prone skin types.

Alex says : “Upholds the pH of the skin at its healthiest level which is crucial for a clear complexion.”

ICM says: “The salicylic acid in this cleanser helped to gently tackle spots while also reducing inflammation. A must-have if you are prone to breakouts..”

Pore Balance Collection

Super Detox Clay Mousse Mask, €6

This gentle Kaolin Clay mask is formulated with Niacinamide, Charcoal and Raspberry leaf to latch onto dirt, unclog pores and target imperfections. The high performance actives will deliver the ultimate deep cleanse.

Alex says: “I love this gentle yet potent foam which thoroughly dissolves excess oil. Plus it’s also fun to use!”

ICM says: “This mask works hard without drying out the skin, just one application left pores looking minimised and the skin matte and clear.”

Pollution Solution Collection

Daily Skin Starter, €6

An incredible skin primer that smooths skin texture and perfectly primes for superior makeup application and wear. With added anti-pollution and anti-blue light actives- lactic acid, peach flower and lychee extracts, skin looks radiant and reinvigorated.

Alex says: “The perfect prep for makeup to glide on effortlessly and look fresh all day long.”

ICM says: “This primer has a cooling sheer texture, instantly improves skin appearance and makes a beautifully smooth canvas for makeup.”

Sleep Spa Collection

Sleeping Face Mask, €6

This night treatment mask will relieve tired skin as it replenishes and hydrates while you sleep. Formulated with unique Anti-fatigue Prodizia complex and natural willowherb and chamomile to revive, calm and soothe.

Alex says: “I never want to be without this! It rescues my tired, stressed face like nothing else!”

ICM says: “This is an essential in your skincare arsenal for effortlessly beautiful skin. Wake up with skin that looks hydrated, plump and smooth.”

Sleep Spa Collection

Overnight Lip Mask €5

This one of a kind lip mask intensively nourishes, softens and protects lips against dryness. Formulated with Hyaluronic acid, Willowherb and Chamomile, lips will be restored and perfectly conditioned for lipstick application.

Alex says: “I’m obsessed with this non-sticky fleshy pink lip perfector (I wear it during the day too!)”

ICM says: “We simply can’t go without this lip mask. Like Alex we have been wearing it all day and all night, it is intensely moisturising. Perfect for winter months and to prep for lipstick.”

Plump & Glow Collection

Plump & Glow Moisturiser, €6

An instant skin transformer, the lightweight serum-in-cream formula blends hyaluronic acid with natural extracts of pink pomelo and centella asiatica to leave your skin smooth and hydrated with a healthy, dewy glow.

Alex says: “This unique moisturiser enhances moisture retention and makes my face feel like a water-absorbing sponge.”

ICM says: “This is a gorgeous hydrating cream that makes skin feel super plump.”

Read our Q&A with Alex here.

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