Dublin-born hairstylist Andrew Fitzsimons is set to launch his new collaboration with Penneys at the end of the month.

Famously known as the man behind Kim, Khloe and the rest of the Kardashian sisters’ glamorous locks, as well as looking after the tresses of supermodels including Joan Smalls, Ashley Graham and Bella Hadid, Andrew Fitzsimons is one of the world’s most in-demand hair stylists. Now, he is going to be our own hair life saver. Primark X Andrew Fitzsimons is a new hair care collection aimed at delivering affordable, luxury hair products for everyone, not just celebrities. The collection includes everything from shine shampoo to an hair straightener. The collection will be available at Penneys from 24 February, priced from €2 to €12. Here’s a sneak peek at the glam collaboration:

AF hair conditioner €4.50
AF paddle brush €4.00
AF shine hair mask €4.00
AF styling spray €3.00