Here’s how you can help feed Ireland’s hungry dogs


Connolly’s Red Mills are partnering with Irish charities to help feed dogs in need

‘Jaws’ the Chihuahua from ASH Animal Rescue Wicklow Photo by Anthony Woods

Connolly’s Red Mills are making sure every dog has his dinner this winter, by launching a campaign with hard-working pet charities around the country to help fill a few more hungry bellies. They kick-started the initiative in January, but it will run right through February. For every purchase of Go Native, Leader, Winner, or Engage dog food within the Republic of Ireland, Connolly’s Red Mills are donating a meal to a shelter dog. They are working with four Irish charities around the country – ASH Animal Rescue, Dog’s Aid, Madra, and Deise Animal Sanctuary. The dogs in these shelters will be receiving a feed of Winner Dog Food, made in Co Kilkenny, ensuring they are kept on a healthy and nutritious path.



There are hundreds of dogs around the country that are in pounds and shelters, and it can be a difficult existence for many. By adopting a dog, rather than purchasing, you can give a dog in need a forever home and that kind of love is unmatched. Sadly, as some will have seen on Roz Purcell’s social media in recent weeks, pounds do not always have the capacity to keep dogs indefinitely. Programmes like the dog food initiative can help keep pound doors open, and dogs in need fed.

To help support this initiative, pet lovers can purchase their pet’s favourite food from the Red Mills line in all participating stores in the Republic of Ireland to donate a meal to a dog! Or, share a photo with the #feedarescuewithredmills on your Instagram. For every unique user of this hashtag, the company will donate a meal to a shelter dog.