First look at Simone Rocha X H&M

Simone is the first Irish designer to collaborate with H&M, and the collection looks stunning

One of Ireland’s most visionary fashion designers, Simone Rocha, is the latest talent to create a limited edition collection for H&M.

The landmark collaboration will be the first time that Rocha has offered a wardrobe for the whole family, introducing menswear and childrenswear alongside her signature womenswear.

The collection will feature the distinctive silhouettes, embellishments and shapes that define Rocha’s aesthetic. She is the first Irish designer to undertake such a collection with H&M, following in the footsteps of iconic and cult favourite brands such as Versace and Vampire’s Wife. Like all her work, the collection celebrates her inter-ethnic heritage, with family ties to Ireland and Hong Kong. The campaign shoot will feature Normal People star Daisy Edgar Jones and activist Adwoa Aboah and her sister, artist Kesewa.

The collection will launch on 11 March, and will also mark a decade of Rocha’s London-based label.

“I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of,” Simone says.

Here is a sneak peek behind the scenes of the campaign shoot: