ISPCC’s new digital campaign is shining a light on online grooming and bullying
Who are your children really talking to when they are online?
That’s the question the ISPCC is asking in its new digital campaign which serves as a start reminder to parents to be more vigilant when it comes to monitoring their child’s engagement on various social media platforms and websites.
The campaign, which taps into a very real concern for parents will run across social and VOD and was developed and produced, pro-bono, by Cork-based company, AV3 Media.
Deirdre McNamara, ISPCC Head of Marketing and Communications, said that the online landscape is constantly evolving and that’s a scary prospect for even the most tech-savvy of parents as so much grooming and bullying takes place online.
She added: “Last year, Childline received four conversations every day relating to bullying. Through our Digital Ready Hub, at the ISPCC, we can help equip parents with the tools to teach their children how to stay safe when they’re online while also encouraging them not to fear new technology.”
The 21st annual Safer Internet Day takes place today, 6 February. The theme for this year’s global event is ‘Tech in our World’ and it explores the role of digital technology in the lives of young people, their views on new and emerging technologies and the changes they would like to see online.
Watch ISPCC’s video below:
[Video description] Viewers initially see a young girl seemingly texting her peers. Messages and emojis fly across the screen as the questions grow increasingly intrusive and inappropriate. Then, we see the ‘girl’ transform into a sinister-looking man with his hood pulled low over his head. It closes with a screenshot directing viewers to ispcc.ie where they can get online safety tips and advice.